Today we’re looking at magicJack’s newly redesigned website. It’s responsive, so it works on tablets and smart phones too. Let’s check it out.

The first thing I notice is the new windows 8 metro look and feel, with a slider on the home page and a simple universal menu as the header. I like that the slider does not move automatically every five seconds. You have to manually change the slides with arrows or circle buttons in the slider footer.

The site is vastly simplified, white with black and blue trim, reminiscent of skype’s home page.

The next thing I notice is that the RJ-11 wire is gone from the bottom of the magicJack logo. Now it’s just two words conflated camel case: magicJack. We saw a hint of this with the introduction of the magicJack plus 2014 device last summer.

When you’re logged in at, the universal menu remains at the top. The login button stays in the menu, perhaps adding confusion as to whether you’re already logged in. On mobile, the interface is still a little clunky, with the main menu as a input pulldown selector instead of a standard mobile menu like the universal menu at the top. When the page is scrolled up, a newbie might get lost if the administrative menu is covered up at some point by the universal menu. magicJack probably figure that out sometime in the near future.

When we look at the website through an iOS browser emulator, we can see the site is fully responsive. In other words it works in any device and presents its information according to the size of the device’s window.

When we click the “Get Free Trial” button, we come to a version of the signup page that looks fairly similar to the older version we’ve seen before. The 2009 Product of the Year banner has been replaced by the Frost and Sullivan 2013 award for Overall best VOIP Service Provider. I’m guessing the signup interface will change in the near future.

Lastly, I’m so glad the blurry autoplay video is gone from the home page. Overall this web redesign is long overdue, appealing and fairly-well implemented.

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