Just minutes ago, I received another email about 911 services from magicJack.
It looks like they have stepped back and taken a different tack. Apparently, they will try to bill us, but if we don’t pay, we may get a bill directly from 911 services in our town.
Pundits like myself with 20/20 hind-site claim to know everything, but seriously… This is how magicJack should have handled this situation:
But magicJack didn’t seem to have a plan. I get the impression that because it started out in a garage-type situation, they’re still running it like it’s a garage business with minimal staff and chat support from the Philippines. This is not something that takes that much business acumen or common sense to figure out. magicJack really needs to hire a professional public relations specialist who will step them past the “geeky-family-guy-makes-good” image and do some damage control–someone to think about potential fires before they have to be put out. Because right now, damage control consists of putting out existing fires. Is that any way to run a big business?
—————————- Original Message —————————-
Sent: Saturday, September 21, 2013 7:47 AM
Subject: Bill for Government-Imposed Charges for 911 Services
This is a bill.
Certain emergency communications districts have required that we attempt to bill you via email the charges they impose for your being able to dial 911 services. If you wish to continue to be able to dial 911, it is important that you pay this charge. If you have access to 911 services but do not pay this government-imposed charge, the emergency communications district in your jurisdiction may seek to collect any amounts from you directly.
MagicJack does not profit at all for this service and the funds we collect are turned over to the government authority pursuant to their requirements.
Please click here to find out the specific charges in your area and you will be directed on how to pay for them.